The sports industry has grown continuously in recent years, both nationally and internationally. Despite economic disruptions as a result of the war in Ukraine, forecasts such as the Sports Global Market Report 2023 (Business Research Company) predict annual growth of 5 per cent worldwide to 624 billion US dollars in 2027.
This market dynamic fosters new ideas, encourages the use of state-of-the-art technologies, and ensures that the sports industry and associated media are among the drivers of innovative formats. In this edition of Radar, the sports marketing experts here at Parasol Island present you with visions of the future, and with thought leaders and innovative approaches being adopted in the sports industry.