In this issue, we are taking a look at the thrilling sphere of urban mobility. The pandemic era has seen many metropolises take the opportunity to realign city-wide transport approaches. This is food for discussion with Felix Petersen, who as European head of the Ford subsidiary Spin, is working to make our cities more liveable with his vision of micromobility. According to Petersen, we’re still at the dawn of a new age in mobility, with possibilities freshly multiplied through advancing digitalisation.
To meet this shift, major automotive brands are recalibrating brand image along with their engines. With the attention of Generation Z a prized commodity, BMW for example has built bridges through an unusual cooperation with a legendary New York streetwear label. Discover the project’s challenges and its measurable impact, in an interview with Tobias Weber, Head of Relationship Management at BMW.